How to make Reels on Instagram and changes in 2023

Instagram Reels
Women cover his face with Instagram logo

How to make Reels on Instagram and changes in 2023

The lot-pointed-out Instagram Reels – the platform’s answer to TikTok – have subsequently graced our updates in the UK, and right here at TechUpNext, we couldn’t be more excited!

What are Instagram Reels?

To make Instagram reels, let users create short videos and post them with subtitles and hashtags. This may sound like some of its other features (e.g., stories and IGTV); however, several significant differences in this new content presentation type go beyond the offering of other Instagram capabilities. Even though reels and Stories are visually identical, they are 15 seconds longer, completely video-based, and have their page on a user’s profile and a separate feed.

Instagram Reels is a powerful tool for businesses to connect with their target audience. Brands can use Reels to showcase their products or services professionally, get creative with the content to attract more followers, and build a community before Reels become saturated. Instagram Reels can help businesses to expand their audience and reach potential customers beyond their current followers. By publishing Instagram Reels from a public account, users who do not follow the brand can see the content.

The reel is a new feature that Instagram has worked hard on, and they want users to use it. Businesses that use Reels can get rewarded by Instagram with an increased audience reach, visibility, and likes. Instagram does not yet allow companies to advertise on Reels. Still, they can create a customized audience of video views to retarget individuals who have previously visited and interacted with a reel. In the case of Instagram advertisements, businesses can use Reels to capture more data and retarget more people, resulting in a considerable reduction in advertising expenditures.

Instagram is the most popular social media platform for business, with 76% of companies using it for marketing. Instagram Reels are not only quick, but they are also catchy, amusing, and delightful to watch. Reels are an excellent way to connect with your target audience, increase content engagement, and build brand-customer relationships. Therefore, businesses should consider incorporating Reels into their Instagram marketing strategy to increase their online presence and connect with their audience.

How to Create Instagram Reels Step-by-Step?

To begin creating a reel, you need to browse the feed on your homepage and turn right, like you’re making an Instagram story.

  1. Select the ‘Reel’ option here and then start creating your Reel! There are various video editing choices, including speed, special effects, and a countdown for each portion of the Reel.
  2. Sounds and effects can be found and used directly from other reels. You can select or submit a sound from the extensive music library and soundtracks! You can also view different reels using the same sound you see by clicking on the sound. You can use the audio from here to create your Reel.
  3. You can save special effects such as Instagram stories or explore effects for special effects. Sound and music are alike – you may see custom tracks for you, browse categories or search for specific songs and artists.
  4. Select the length, hit the capture button, and start recording after counting to begin filming.
  5. Once you have taken the video, you may either improve it or completely delete it if you’re unsatisfied. You can film and mix many clips into one Reel.
  6. Once your Reel is made, you can add stickers and text to the Instagram Story just as you add it. Next, you can decide which areas of the Reel display the text. The reader is faded on the screen for the areas of the Reel that you do not want text on.
  7. You can upload it as you usually would with a post when you’ve done the Reel. Add a short title, and don’t forget to include the appropriate hashtags!

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How to change my username on Instagram?

For one thing, Instagram allows the user to change the username. It’s simple to change your Instagram username, both on the desktop version and the mobile app.
Go to your profile and click “Edit Profile” once you’ve logged in to on your computer. On the next screen, you’ll notice text boxes labeled “Name” and “Username.” To modify your display name, username, or both, overtype the existing text. At the bottom of the page, click “Submit.”

The Instagram mobile app process is quite similar. Go to your Instagram profile page and tap “Edit Profile” in the app., then enter your username here. On iOS, press “Done.” On Android, tick the box.

Why should you use Instagram Reels in 2023?

Increased content engagement

We’re all sick of seeing the same photographs on Instagram. To achieve long-term online success, content creators must update their work. Reels are not only rapid but also catchy, amusing, and delightful to watch. The Reel feed is designed to keep bringing you content you can’t ignore.

Instagram is a powerhouse of business activity.

Why do businesses need Instagram Reels? Instagram is the most popular business social media network, with 76% using it for marketing. Because business advertising and cooperation are more apparent on the platform, conversions increase. This app helps businesses. Today, using Reels on Instagram to build brand-customer relationships is the best way to develop brand-customer relationships.

Get rewarded by Instagram

Remind yourself that using the platform’s new things will earn you rewards. How? With an increased audience reach, visibility, and likes. That’s it. Instagram wants you to utilize Reels because they worked hard on it and reward those who use it!

Display Your Products in a Professional Manner
Instagram Reels may be used to market your products or services, or If you publish Instagram Reels from a public account, users who don’t follow you will see your content.

Instagram Reels Expand Your Instagram Audience

It’s time to get creative with Instagram Reels! It is an excellent opportunity for brands and influencers to obtain Instagram followers and build a community before Reels becomes saturated.

Can you promote reels on Instagram?

Instagram does not yet enable businesses to advertise on Reels. The platform does allow businesses to create a customized audience of video views to retarget individuals who have previously visited and interacted with a reel. In the case of Instagram advertisements, if you’re promoting a new product, you can utilize Reels to capture more data and retarget more people. It will result in a considerable reduction in your advertising expenditures.

How to get reels on Instagram?

For those interested in browsing Reels, Instagram provides a section dedicated to it. Launch the Instagram application using your iPhone, iPad, or Android device. To access the “Discover” tab, select the Magnifying Glass icon at the bottom of the screen.


Both advertisers and social media users love video content. 17% of marketing professionals feel that video marketing is the second most effective ad type, with 16% stating Instagram stories. Reels are another opportunity for your followers to publish video material excitingly. Because they are still new, they are a potential source for experiments with new ideas about content that increase your engagement rates more than ever before. Mix your Instagram reels with stories, IGTV, and regular posts. Your Instagram marketing approach will undoubtedly reach the next level.

Emma Garcia is an expert researcher and writer with a passion for exploring new technologies and their potential to improve people's lifestyles. With a degree in computer science and a gift for making complex ideas accessible, she provides her readers with valuable information and practical tips for incorporating technology into their daily lives. She is committed to providing unbiased information and is a trusted source for anyone looking to make informed decisions about the technology they use. Ultimately, Emma Garcia aims to empower her readers to make the most of the technology available to them and improve their lives in the process.